Simple is Good - Simply Creative is Better


Open for Business!

Welcome to In Depth Publishing, a small boutique web development company whose main goal is to offer up an extensive menu of ideas and services to the independent business community. Often it is not affordable to hire a full time web development staff, and without a presence on the internet, it is difficult to get noticed. IDP opens the door and introduces your company to the world wide web and all sorts of possibilities.


Purpose

Tommy’s Tonka Trolley

Project:

Tommy’s Tonka Trolley is located on the waterfront in the quaint Lake Minnetonka town of Excelsior, Minnesota. The Trolley offers the best ice cream and hot dogs ever! The Tonka Trolley also offers kayaks and standup paddle boards for rent. Tommy and crew are on hand to give you a quick lesson before you take off for an adventure on the beautiful lake.

Elements:

Tommy needed a new website for his business that was capable of posting his Trolley’s menu, give information on rentals and a system by which to make reservations for the kayaks and boards. And in addition, he needed to provide the clients with a liability release form.

Website:

TonkaTrolley.com

Tommy's Tonka Trolley


Metro Elder Services

Project:

The Metro Elder Services Association (MESA) is an organization of senior-service professionals serving the Minneapolis / St. Paul metro area of Minnesota. We work together to inform the public and professionals about the issues impacting seniors and the services available to provide solutions to their needs.

Elements:

The Metro Elder Services Association is made up of 11 members. They needed a website which highlighted all their individual services and the contact information for each company. The group has the mission to help elderly people enjoy a good life. Each month one of the members posts a helpful article on the blog.

Website:

MetroElderServices.com

Metro Elder Services


DB Raskob Construction

Project:

DB Raskob Construction, LLC has been creating living spaces with lasting quality and value since 1980. They are a full-service design build company who strives to be a trustworthy source for all phases of new home construction, additions, remodeling and home maintenance. They needed a website that included a gallery of their work and testimonials from past clients. Working off a basic framework idea provided by the client, it was exciting to bring it to life, adding design and interaction.

Elements:

The company needed a presence on the web where their existing clients and potential new clients could find them. A basic website is all they wanted with an introduction page, a gallery to show off examples of their work and a contact page with an email form.

Website:

DBRaskob.com

DB Raskob Construction


DLC Family Dentistry, Ltd

Project:

DLC Family Dentistry needed a website to help potential buyers find out more.  Ads were placed in affiliated professional organization websites and periodicals with links to the website. The General Practice is located in Virginia, Minnesota which offers an opportunity to live and work surrounded by lakes and forests in the college town and business hub, where local industry is hiring, and outdoor activities are minutes away. The busy office has 3 operatories, and 1,500 active patients.

Elements:

Created a clear, straight forward navigation. Added numerous photos to help promote the business, the community and the lifestyle. An easy to use contact form was included.

Website:

Business sold in 6 months! Website no longer available.

DLC Family Dentistry, Ltd


Political Campaign

Project:

A political campaign needed a platform to quickly get its message to the public. It was decided the site needed straight forward navigation, photos to help visually tell a story and keep the site interesting (politics can be dry), About and Contact pages and a blog for the candidate to express himself and invite feedback.

Elements:

First, a logo was needed for the header. The design is simple and straight forward with variation in colors and fonts to add interest. The final art work stated clearly what the site was about. A WordPress blog was integrated into the site with brief descriptions and links from front page to each article. The public was able to easily comment on an article via a simple form at the bottom.

Website:

Since the campaign is over, the website has been taken off the internet.
Jim Murphy for Mayor


Steamboat Minnehaha

Project:

Located 20 miles west of the Twin Cities, the Museum of Lake Minnetonka operates a 100+ year old steamboat, the Minnehaha. Built in 1906 and scuttled in 1926, the 70 foot wooden ‘streetcar boat’ was recovered from the bottom of Lake Minnetonka in 1980. Restoration was completed in 1996 and once again carries passengers. The museum operation is all-volunteer…including this webmaster.

Elements:

The first goal was to get the story of the Minnehaha on the internet. Then it became a recruiting tool for volunteers, provide directions, contact information and schedule of operation. Finally, the online ticket sales were added which instantly became a tremendous success. The ability of being able to reserve seats doubled ridership. The steamboat carries over 10,000 passengers annually on its historically narrated cruises.

Website:

SteamboatMinnehaha.org

Museum of Lake Minnetonka


Fear of Flying Help

Project:

My Sky Program helps those who have a fear of flying. With a unique approach to help clients, the three day course includes a flight on a commercial airline as a form of graduation ceremony. Their instructional team consists of a pilot, a psychologist and other related professionals who have worked with hundreds of fearful flyers. The classes are held periodically in Minneapolis and Detroit. Goal was to redesign an existing site to better convey an atmosphere of comfort and confidence to clients who came to the website already loaded with apprehension.

Elements:

Created a clear, straight forward navigation. Added numerous photos from actual classes to visually help get the message across. Clear straight forward script throughout the site. Downloadable enrollment form and an easy to use contact form were included.

Website:

MySkyProgram.com

My Sky Program


A Florida Bicycle Club

Project:

Founded in 1974, the Sarasota Manatee Bicycle Club, Inc. is a non-profit organization dedicated to the promotion of bicycling in Sarasota and Manatee Counties on the gulf coast of Florida. They came with a website that was a navigational nightmare.

Elements:

We kept the look/feel of site pretty much as it was. Because of the amount of information loaded on the site, a more friendly navigation bar was built. Maintenance takes place monthly and bi-monthly when the new ride schedules and newsletters are published. Recently an online method of joining/paying dues via Paypal button was added.

Website:

SMBC.us

Sarasota Manatee Bicycle Club


Various Reasons…

In Depth Publishing advocates that every business needs a website.  The internet has become a must in anyone’s marketing plan.  Whether you are a solo entrepreneur, a retail store or provide a service, the internet is where a majority of your clients will find you.

Word of mouth is still one of the most trusted referral sources, but even these solid referrals will go the the internet and expect to  find you quickly.  What they find might be the determining factor whether they become your new client.

IDP’s reasons:

  1. Marketing the various products IDP promotes.
  2. Educate and guide those that may be unsure of what they need in a website.
  3. Employment!

The IDP site was built from a WordPress theme to showcase some of the basic features that are available:  interaction with user,  content management by site’s owner,  email forms and ecommerce.   If you have questions, please contact IDP.


Websites, WordPress and CMS

MSFrontPageMy first attempt at building a website in 2005 included MS FrontPage and tables. The site served its purpose – providing the directions and schedules for a nonprofit museum. The user’s expectations were not high at that time.  All they wanted was the basic information.  Times have changed!

Today the basic website is in the same category as a paper ‘Business Card’. Contact information, including phone number, address and email address, is presented in a straight forward manor with maybe a few visual treats and a contact form. For some types of business, this is all that is necessary.


All Girl BBQ Team

Project:

A website for a couple of ladies who judge and compete in Kansas City Barbeque Society contests. Fun project because I had to continually sample the goods to get inspired. They wondered why it was taking so long! Seriously, this was my second website and I was still learning. Over the years their website graduated from a table format into one using cascading style sheets to hold everything in its proper place and size.

Graphics:

The Chicks provided the logo and we added the ‘heat’. Fencing in the team seemed like a good idea at the time, but because they are independent, professional women in their real lives, it didn’t work. I still think they should provide us with more recipes!

Website:

HickoryChicks.com

Hickory Chicks