Project:

Located 20 miles west of the Twin Cities, the Museum of Lake Minnetonka operates a 100+ year old steamboat, the Minnehaha. Built in 1906 and scuttled in 1926, the 70 foot wooden ‘streetcar boat’ was recovered from the bottom of Lake Minnetonka in 1980. Restoration was completed in 1996 and once again carries passengers. The museum operation is all-volunteer…including this webmaster.

Elements:

The first goal was to get the story of the Minnehaha on the internet. Then it became a recruiting tool for volunteers, provide directions, contact information and schedule of operation. Finally, the online ticket sales were added which instantly became a tremendous success. The ability of being able to reserve seats doubled ridership. The steamboat carries over 10,000 passengers annually on its historically narrated cruises.

Website:

SteamboatMinnehaha.org

Museum of Lake Minnetonka

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Project:

My Sky Program helps those who have a fear of flying. With a unique approach to help clients, the three day course includes a flight on a commercial airline as a form of graduation ceremony. Their instructional team consists of a pilot, a psychologist and other related professionals who have worked with hundreds of fearful flyers. The classes are held periodically in Minneapolis and Detroit. Goal was to redesign an existing site to better convey an atmosphere of comfort and confidence to clients who came to the website already loaded with apprehension.

Elements:

Created a clear, straight forward navigation. Added numerous photos from actual classes to visually help get the message across. Clear straight forward script throughout the site. Downloadable enrollment form and an easy to use contact form were included.

Website:

MySkyProgram.com

My Sky Program

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Project:

Founded in 1974, the Sarasota Manatee Bicycle Club, Inc. is a non-profit organization dedicated to the promotion of bicycling in Sarasota and Manatee Counties on the gulf coast of Florida. They came with a website that was a navigational nightmare.

Elements:

We kept the look/feel of site pretty much as it was. Because of the amount of information loaded on the site, a more friendly navigation bar was built. Maintenance takes place monthly and bi-monthly when the new ride schedules and newsletters are published. Recently an online method of joining/paying dues via Paypal button was added.

Website:

SMBC.us

Sarasota Manatee Bicycle Club

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In Depth Publishing advocates that every business needs a website.  The internet has become a must in anyone’s marketing plan.  Whether you are a solo entrepreneur, a retail store or provide a service, the internet is where a majority of your clients will find you.

Word of mouth is still one of the most trusted referral sources, but even these solid referrals will go the the internet and expect to  find you quickly.  What they find might be the determining factor whether they become your new client.

IDP’s reasons:

  1. Marketing the various products IDP promotes.
  2. Educate and guide those that may be unsure of what they need in a website.
  3. Employment!

The IDP site was built from a WordPress theme to showcase some of the basic features that are available:  interaction with user,  content management by site’s owner,  email forms and ecommerce.   If you have questions, please contact IDP.

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MSFrontPageMy first attempt at building a website in 2005 included MS FrontPage and tables. The site served its purpose – providing the directions and schedules for a nonprofit museum. The user’s expectations were not high at that time.  All they wanted was the basic information.  Times have changed!

Today the basic website is in the same category as a paper ‘Business Card’. Contact information, including phone number, address and email address, is presented in a straight forward manor with maybe a few visual treats and a contact form. For some types of business, this is all that is necessary.

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